---
title: App-Puntos
---

### Client

Puntos Colombia

### Industry

Retail - Financial

### Platforms

Mobile (IOS & Android)

### Hiring

Fixed-time project

### Services

**

UX Design

**

UI Design

**

Usability testing

**

Information architecture

## Overview

For the past six years, we have led the UX/UI processes for Puntos Colombia, a loyalty program that rewards purchases made at more than 500 allied brands. The program has experienced continuous improvement through the application of **Human-Centered Design methodology**. Both its website and app provide a comprehensive experience, allowing users to explore offers, accumulate and redeem points, and discover services such as Puntos Pay.

In this case we redesign the online shopping experience, where **we focused on an easy and transparent shopping **process for the customer, creating a meaningful and pleasant experience.

### Comprehensive UX: Co-creation & Collaboration

Based on the human-centered design methodology, we focus on the following stages: Research for design, ideation, conceptualization, prototyping and testing.

Taking into account the strategic design (business, marketing, design and development), we implement solutions paying special attention to the different areas and their needs.

![team-working PCO](https://www.xperiencedesign.co/hubfs/team-working%20PCO.png)

THE SOLUTION

## An innovative approach to information architecture: the "Services Ecosystem"

![celularsvg](https://www.xperiencedesign.co/hubfs/celularsvg.svg)

**Understand business needs:** Focus group was held with Puntos leaders to prioritize the essence of the application and obtain key concepts for the information architecture.

![focoVector](https://www.xperiencedesign.co/hubfs/focoVector.svg)

**Create concept:** By structuring the architecture based on the concept of the "services ecosystem", we managed to meet the needs of the company, users, and marketing in a balanced way

![correct](https://www.xperiencedesign.co/hubfs/correct.svg)

**Integration of features:** Enhancements in marketing and monetization, coupled with the integration of new features, led to an improved user experience and a revitalized perspective on the application.

![Arquitectura App PCOL 2023 - Pivoteo con Manuela y Alejandra feb 3](https://www.xperiencedesign.co/hubfs/Arquitectura%20App%20PCOL%202023%20-%20Pivoteo%20con%20Manuela%20y%20Alejandra%20feb%203.png)

### Process

**

Digital Xperience Framework.

**

Design thinking.

**

Atomic design.

**

Mapping the user journey.

**

Agile team collaboration framework: Scrum.

### Deliverables

**

User testing report and analysis.

**

Information architecture.

**

Low fidelity wireframes.

**

Prioritization matrix and workflow modeling with development team.

![logo puntos](https://www.xperiencedesign.co/hubfs/logo%20puntos.png)

 “We have been working with Xperience for 6 years, they have guided us in the experience design of our digital channels, it has been a continuous learning process for both parties, their knowledge and flexibility has allowed us to iterate and define the best model to suit the needs of our organization.”

### Manuela Atehortúa

#### Experience Manager, Puntos Colombia

# **View other projects**

[![Recursos Work-10](https://www.xperiencedesign.co/hubfs/Recursos%20Work-10.png)

### Helm Bank USA

Ui Design System

](https://www.xperiencedesign.co/helm-bank-ui-design) [![Recursos Work-05](https://www.xperiencedesign.co/hubfs/Recursos%20Work-05.png)

### FIBA

Value Offer, Information Architecture Design

](https://www.xperiencedesign.co/webfiba)

```json
{
  "@context" : "https://schema.org",
  "@type" : "Organization",
  "alternateName" : "Xperience Design - Agencia de diseño de servicios en Medellín",
  "logo" : "https://www.xperiencedesign.co/hubfs/Xperience/XP%20WEB/Logo%20Xperience.svg",
  "name" : "Xperience Design",
  "sameAs" : [ "https://co.linkedin.com/company/xperiencedesign-co", "https://www.instagram.com/xperiencedesign.co/", "https://www.facebook.com/xperiencedesign.co/" ],
  "telephone" : "604 322 23 02",
  "url" : "https://www.xperiencedesign.co/"
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "",
  "@type" : "ProfessionalService",
  "address" : {
    "@type" : "PostalAddress",
    "addressCountry" : "CO",
    "addressLocality" : "Medellín",
    "postalCode" : "050024",
    "streetAddress" : "Carrera 52 #14-30 Oficina 206 Centro empresarial Olaya Herrera"
  },
  "alternateName" : "Xperience Design - Agencia de diseño de servicios en Medellín",
  "geo" : {
    "@type" : "GeoCoordinates",
    "latitude" : 6.2187538,
    "longitude" : -75.5800735
  },
  "image" : "https://www.xperiencedesign.co/hubfs/Xperience/XP%20WEB/Logo%20Xperience.svg",
  "name" : "Xperience Design",
  "openingHoursSpecification" : {
    "@type" : "OpeningHoursSpecification",
    "closes" : "18:00",
    "dayOfWeek" : [ "Monday", "Tuesday", "Wednesday", "Thursday", "Friday" ],
    "opens" : "08:00"
  },
  "sameAs" : "https://www.xperiencedesign.co/",
  "telephone" : "604 322 23 02",
  "url" : "https://www.xperiencedesign.co/"
}
```