Understand business needs: Focus group was held with Puntos leaders to prioritize the essence of the application and obtain key concepts for the information architecture.
Create concept: By structuring the architecture based on the concept of the "services ecosystem", we managed to meet the needs of the company, users, and marketing in a balanced way
Integration of features: Enhancements in marketing and monetization, coupled with the integration of new features, led to an improved user experience and a revitalized perspective on the application.