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Transforming
Puntos Colombia Online Shopping Experience

Label best marketplace 2-2
Ecommerce-PCO

Client

Puntos Colombia

Industry

Retail - Financial

Platforms

Mobile (IOS & Android)

Hiring

Fixed-time project

Services

UX Design

UI Design

Usability testing

Information architecture

Overview


For the past six years, we have led the UX/UI processes for Puntos Colombia, a loyalty program that rewards purchases made at more than 500 allied brands. The program has experienced continuous improvement through the application of Human-Centered Design methodology. Both its website and app provide a comprehensive experience, allowing users to explore offers, accumulate and redeem points, and discover services such as Puntos Pay.

In this case, the redesign of the online shopping experience is focused on prioritizing the ease and transparency of the process for customers, thus creating a meaningful and pleasant experience.

Placing users at the center of every experience

Based on the human-centered design methodology, we focus on the following stages: Design research, ideation, conceptualization, prototyping, and testing. Additionally, we employ the mobile-first methodology to ensure usability and accessibility across all devices.

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THE SOLUTION

Prioritize the user throughout the experience without losing business needs

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Improve the experience: It was possible to streamline the Online Store's purchase process, improving the user experience and maximizing a critical moment for generating sales.

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Focused on customization: We implemented personalized recommendations on the Online Store, streamlining the purchasing process and enhancing the user experience, thereby maximizing sales.

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Optimal Cross-Platform Experience: By employing the mobile-first methodology, we ensure proper adaptation of the design across all devices without compromising the user experience.

Arquitectura App PCOL 2023 - Pivoteo con Manuela y Alejandra feb 3

Process

Digital Xperience Framework.

Design thinking.

Atomic design.

Atomic design.

User journey mapping.

Agile team collaboration framework: Scrum.

Deliverables

User testing report and analysis.

High-fidelity wireframes and prototypes.

Prioritization matrix and workflow modeling with development team.

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“We have been working with Xperience for 6 years, they have guided us in the experience design of our digital channels, it has been a continuous learning process for both parties, their knowledge and flexibility has allowed us to iterate and define the best model to suit the needs of our organization.”

Manuela Atehortúa

Experience Manager, Puntos Colombia

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