--- title: Strategic consulting ---   ## **Research for Design and Innovation** Understand your customers, their behaviors, and the context to close gaps, seize opportunities, and **increase perceived value**. ** 360° understanding of design contexts ** Ethnographic user research ** Case studies and benchmarking ** Client segmentation ** CX and customer experience diagnostics ** Desk research on industries and markets ![Service design and service ecosystem](https://www.xperiencedesign.co/hubfs/XP%20New%20Design/Unidades%20de%20Negocio/Business%20Design/Service%20design%20and%20service%20ecosystem.webp) ### Universidad EAFIT Research life cycle experience undergraduate students. [ Check this project ** ](https://www.xperiencedesign.co/es-co/strategic/eafit-en) ![Investigacion-RA](https://www.xperiencedesign.co/hubfs/XP%20New%20Design/Unidades%20de%20Negocio/Business%20Design/Investigacion-RA.png) ## **Business Strategy Consulting**   Create new strategic models that captivate markets and foster meaningful value exchanges, **nurturing relationships with both new and existing customers**. ** Business model design ** Strategy design ** Communication and service branding strategy design ** Value proposition design ** Adoption strategy design ** Loyalty strategy design ![Designing futures](https://www.xperiencedesign.co/hubfs/XP%20New%20Design/Unidades%20de%20Negocio/Business%20Design/Designing%20futures.webp) ### Bancolombia Research "The future of habitat in Colombia". [ Check this project ** ](https://www.xperiencedesign.co/es-co/services/bancolombia-es-0-1-0) ![Consultoria-Pideky](https://www.xperiencedesign.co/hubfs/XP%20New%20Design/Unidades%20de%20Negocio/Business%20Design/Consultoria-Pideky.png)   ## **Futures Design** Project strategic approaches that strengthen positioning and business transformation in emerging markets and contexts to **build long-term sustainability**. ** User and consumer trend research   ** Futures and business horizon conceptualization ** Research on sociocultural phenomena ** ** ![User experience for multiple stakeholders](https://www.xperiencedesign.co/hubfs/XP%20New%20Design/Unidades%20de%20Negocio/Business%20Design/User%20experience%20for%20multiple%20stakeholders.webp) ### Janssen (Johnson & Johnson) Diagnosis and redesign of the Janssen Regional Patient Portal experience. [ Check this project ** ](https://www.xperiencedesign.co/es-co/business/jannsen-en?hs_preview=awZBsTlv-185515310348) ![Futuro-Banco](https://www.xperiencedesign.co/hubfs/XP%20New%20Design/Unidades%20de%20Negocio/Business%20Design/Futuro-Banco.png) ## **Portfolio, Product, and Service Design** Optimize your offering to **create useful and orchestrated alternatives that encourage deeper engagement and increase average ticket size**. ** Portfolio diagnostics   ** Service ecosystem design ** Product/service diagnostics ** Go-to-market strategy design ** ** ![Omnichannel and channel strategy design](https://www.xperiencedesign.co/hubfs/XP%20New%20Design/Unidades%20de%20Negocio/Business%20Design/Omnichannel%20and%20channel%20strategy%20design.webp) ### Comfama Employment Solution Design in Antioquia's Regions. [ Check this project ** ](https://www.xperiencedesign.co/es-co/business/comfama-en) ![Portafolio-Comfama](https://www.xperiencedesign.co/hubfs/XP%20New%20Design/Unidades%20de%20Negocio/Business%20Design/Portafolio-Comfama.png) ## **Omnichannel and Channel Strategy Design** Build systemic alternatives for distribution and interaction that enable continuous relationships and diversify the ways to operate, serve, and sell to different customers. ** Channel strategy design ** Design of analog and digital channels ** Measurement model design ** Omnichannel strategy design ** Operational channel model design ** ** ![Experiments and validation with users](https://www.xperiencedesign.co/hubfs/XP%20New%20Design/Unidades%20de%20Negocio/Business%20Design/Experiments%20and%20validation%20with%20users.webp) ### Grupo Nutresa Solution design and experience B2B multi-agent digital platform. [ Check this project ** ](https://www.xperiencedesign.co/en/strategic-consulting/nutresa) ![Renting-Canales](https://www.xperiencedesign.co/hubfs/XP%20New%20Design/Unidades%20de%20Negocio/Business%20Design/Renting-Canales.png) ## **Experience for Multiple Stakeholders**   Offer intuitive, consistent, and effective interactions that match customer needs and behaviors, **increasing satisfaction**. ** Experience concept and guideline design ** Customer or stakeholder lifecycle design (CX) ** Multi-stakeholder orchestration model design ** User experience design across services, channels, and interactions (UX) ![Interaction-Design-Puntos](https://www.xperiencedesign.co/hubfs/Interaction-Design-Puntos.png) ### Puntos app Integrating the biggest colombian loyalty program App into users daily life. Check this project ** ![Multiples-Janssen](https://www.xperiencedesign.co/hubfs/XP%20New%20Design/Unidades%20de%20Negocio/Business%20Design/Multiples-Janssen.png) ## **Digital Product**   End-to-end development of digital products that are useful and usable, allowing users **to build an easy and consistent relationship with the brand, its channels, and its services**. ** UX/UI evaluation ** Interface design ** Digital product development ** Diseño de experiencia digital del usuario. ![PDigital-Puntos-C](https://www.xperiencedesign.co/hubfs/XP%20New%20Design/Unidades%20de%20Negocio/Business%20Design/PDigital-Puntos-C.png) ### E-commerce Puntos Colombia - Loyalty Information Architecture, UX/UI, and Usability Testing [ Check this project ** ](https://www.xperiencedesign.co/en/digital-product/ecommerce-puntos-colombia) ![Strategy](https://www.xperiencedesign.co/hubfs/XP%20New%20Design/Unidades%20de%20Negocio/Strategy.webp) ## **Experiments and Validation with Users** Detail, test, and refine your ideas to mitigate errors, ensure early acceptance, and **increase the adoption rate of new solutions or features**. ** Prototype of artifacts and dummies ** Living lab ** User testing ** Xperimental lab ![Research for design-ENG](https://www.xperiencedesign.co/hubfs/XP%20New%20Design/Unidades%20de%20Negocio/Business%20Design/Research%20for%20design-ENG.webp) ### Colombia Investment Fund (FIC Bancolombia) Conceptualization of the Palermo Cultural project orchestration strategy. [ Check this project ** ](https://www.xperiencedesign.co/es-co/strategic/ficbancolombia-en) ![Experimenta--Sura](https://www.xperiencedesign.co/hubfs/XP%20New%20Design/Unidades%20de%20Negocio/Business%20Design/Experimenta--Sura.png) ## **Do you want to accelerate your digital experience?** [ Let's talk ](https://www.xperiencedesign.co/en/contact-us) ```json { "@context" : "https://schema.org", "@type" : "Organization", "alternateName" : "Xperience Design - Agencia de diseño de servicios en Medellín", "logo" : "https://www.xperiencedesign.co/hubfs/Xperience/XP%20WEB/Logo%20Xperience.svg", "name" : "Xperience Design", "sameAs" : [ "https://co.linkedin.com/company/xperiencedesign-co", "https://www.instagram.com/xperiencedesign.co/", "https://www.facebook.com/xperiencedesign.co/" ], "telephone" : "604 322 23 02", "url" : "https://www.xperiencedesign.co/" } ``` ```json { "@context" : "https://schema.org", "@id" : "", "@type" : "ProfessionalService", "address" : { "@type" : "PostalAddress", "addressCountry" : "CO", "addressLocality" : "Medellín", "postalCode" : "050024", "streetAddress" : "Carrera 52 #14-30 Oficina 206 Centro empresarial Olaya Herrera" }, "alternateName" : "Xperience Design - Agencia de diseño de servicios en Medellín", "geo" : { "@type" : "GeoCoordinates", "latitude" : 6.2187538, "longitude" : -75.5800735 }, "image" : "https://www.xperiencedesign.co/hubfs/Xperience/XP%20WEB/Logo%20Xperience.svg", "name" : "Xperience Design", "openingHoursSpecification" : { "@type" : "OpeningHoursSpecification", "closes" : "18:00", "dayOfWeek" : [ "Monday", "Tuesday", "Wednesday", "Thursday", "Friday" ], "opens" : "08:00" }, "sameAs" : "https://www.xperiencedesign.co/", "telephone" : "604 322 23 02", "url" : "https://www.xperiencedesign.co/" } ```