Business Strategy and
Experience Consulting

Experiments and Validation with Users


Detail, test, and refine your ideas to mitigate errors, ensure early acceptance, and increase the adoption rate of new solutions or features.

Prototype of artifacts and dummies

Living lab

User testing

Xperimental lab

Research for design-ENG

Colombia Investment Fund (FIC Bancolombia)

Conceptualization of the Palermo Cultural project orchestration strategy.

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Experimenta--Sura

Digital Product


 

End-to-end development of digital products that are useful and usable, allowing users to build an easy and consistent relationship with the brand, its channels, and its services.

UX/UI evaluation

Interface design

Digital product development

Diseño de experiencia digital del usuario.

PDigital-Puntos-C

E-commerce Puntos Colombia - Loyalty

Information Architecture, UX/UI, and Usability Testing

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Strategy

Business Strategy Consulting

 

Create new strategic models that captivate markets and foster meaningful value exchanges, nurturing relationships with both new and existing customers.

Business model design

Strategy design

Communication and service branding strategy design

Value proposition design

Adoption strategy design

Loyalty strategy design

Designing futures
Consultoria-Pideky
 

Research for Design and Innovation


Understand your customers, their behaviors, and the context to close gaps, seize opportunities, and increase perceived value.

360° understanding of design contexts

Ethnographic user research

Case studies and benchmarking

Client segmentation

CX and customer experience diagnostics

Desk research on industries and markets

Service design and service ecosystem
Investigacion-RA

Portfolio, Product, and Service Design


Optimize your offering to create useful and orchestrated alternatives that encourage deeper engagement and increase average ticket size.

Portfolio diagnostics

 

Service ecosystem design

Product/service diagnostics

Go-to-market strategy design

Omnichannel and channel strategy design
Portafolio-Comfama
 

Futures Design


Project strategic approaches that strengthen positioning and business transformation in emerging markets and contexts to build long-term sustainability.

User and consumer trend research

 

Futures and business horizon conceptualization

Research on sociocultural phenomena

User experience for multiple stakeholders

Janssen (Johnson & Johnson)

Diagnosis and redesign of the Janssen Regional Patient Portal experience.

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Futuro-Banco

Omnichannel and Channel Strategy Design


Build systemic alternatives for distribution and interaction that enable continuous relationships and diversify the ways to operate, serve, and sell to different customers.

Channel strategy design

Design of analog and digital channels

Measurement model design

Omnichannel strategy design

Operational channel model design

Experiments and validation with users
Renting-Canales

Experience for Multiple Stakeholders

 

Offer intuitive, consistent, and effective interactions that match customer needs and behaviors, increasing satisfaction.

Experience concept and guideline design

Customer or stakeholder lifecycle design (CX)

Multi-stakeholder orchestration model design

User experience design across services, channels, and interactions (UX)

Interaction-Design-Puntos

Puntos app

Integrating the biggest colombian loyalty program App into users daily life.

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Multiples-Janssen

Do you want to accelerate your digital experience?