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BUSINESS DESIGN

We align innovation and digital transformation with our clients and users.

Seo-Report-verde

Research for design


We generate knowledge to inspire, understand clients and users. We identify segments and future needs, find industry benchmarks, and understand their relationship to services and channels. We identify trends for innovation.

Identify and characterize segments and archetypes.

Investigate the medium and long-term evolution of customer needs, desires and behaviors.

Find and analyze the best service benchmarks and industry best practices.

Empathetically understand customers and users in relation to journeys, channels, services or value propositions.

Define market trends to find sources of inspiration for innovation.

Interaction-Design-Puntos

Puntos app

Integrating the biggest colombian loyalty program App into users daily life.

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Research

Strategy and business model design


We conceptualize strategies and business models focused on generating, delivering, and capturing desirable, feasible, and viable value. We define clients, value propositions, revenue, branding, and channels.

Define the target customers/users for business models.

Conceptualize value propositions.

Build value capture mechanisms and revenue stream models.

Create the brand and communication, with a digital and service approach.

Design the services and channels that develop the business model.

Interaction-Design-Puntos

Puntos app

Integrating the biggest colombian loyalty program App into users daily life.

Check this project
Strategy

Service ecosystem design


We use service design to create product-service systems, ensuring high adoption. We design B2C and B2B services, transform products into services, and create multichannel digital offerings.

Design analog or digital services for individuals (B2C) and businesses (B2B).

Turn products into services to deliver more value to customers and users.

Define digital channel offerings such as apps, public web portals, transactional, help centers or e-commerce.

Design multichannel digital offers.

Interaction-Design-Puntos

Puntos app

Integrating the biggest colombian loyalty program App into users daily life.

Check this project
Service

Channel design and digital properties


We turn digital presences into high-value, impact-driven properties. We design customer experience and prototype interfaces, information architectures, and UI, optimizing digital management.

Define digital CX.

Design and prototype the UX of digital properties with graphical interfaces (apps or web portals) or conversational interfaces (bots).

Design information architectures, navigation models and schemes, UX writing and detailed screen flows.

Design and prototype the UI, graphical and conversational, with Look and Feel and design system.

Interaction-Design-Puntos

Puntos app

Integrating the biggest colombian loyalty program App into users daily life.

Check this project
Channel

Customer experience and service design


We comprehensively manage customer experience across their lifecycle in multiple channels. We design omnichannel strategies, redesign physical channels, and measure experience.

Establish customer experience models.

Design omnichannel and omni-channel mix strategies.

Redesign analog service channels such as branches, offices or physical service centers.

Define comprehensive experience measurement models.

Perform quantitative and qualitative measurement of customer experience in channels and journeys, as well as quality measurement in customer service processes.

Interaction-Design-Puntos

Puntos app

Integrating the biggest colombian loyalty program App into users daily life.

Check this project
Customer

User testing


We test products and services with users, validating relevance before investing in development. We design journeys, omnichannel strategies, value propositions, and branding features for users and clients.

Design journeys, transactions or flows.

Design omnichannel strategies and channel mix.

Design value offerings and product and service features.

Design service and experience channels and processes.

Design branding, naming and communication strategies for users and clients.

Interaction-Design-Puntos

Puntos app

Integrating the biggest colombian loyalty program App into users daily life.

Check this project
UserTesting

Explore various hiring options providing the
flexibility your project needs

We have one principle: the design of the design. This means that we make methodological
designs to solve each design challenge. Hence, depending on the contexts and scopes.
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Integral design projects: We go from end to end in the design, from research to testing, and we even go to implementation and operation.

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Stage-specific design projects: We accompany companies in specific design phases, such as research or testing.

Continuous design cells: We form teams of designers with diverse profiles that are inserted in continuous design flows of products, channels or services, with which we expand the capabilities of companies.