Proposed Methodology
A comprehensive solution was developed, involving research, business model conceptualization, high-fidelity prototyping, and the design of branding and user interfaces.
Key Insight/Learning
Small retailers need a solution that centralizes operational functions, eliminates the need for multiple applications, and preserves human interaction to focus on negotiations and growing their businesses.
Impact/Results
The "Pideky" platform transformed the relationship between small retailers and distributors in the traditional channel by digitizing processes and consolidating an effective value proposition that is already successfully operating in the market.