Under this name have been grouped companies and services in the real estate sector that have been created or transformed by new digital technologies.
In this industry, business models and value propositions have emerged that transform the traditional rules and paradigms of the real estate industry.
We are talking about companies that are mostly startups. But there are also companies of analogous origin that went through digital transformation processes.
We tell you here some examples and what we find most interesting about their innovations.
Habimetro:
Through an online form, the selling user can leave the data and characteristics of their property to receive a purchase offer by Habi.
It is a Colombian platform for buying new or used housing, which connects data, technology and service.
Schedule virtual visits to see and buy the property without the need to visit it physically.
Colombian rental platform that facilitates the search, application and contract signing between landlords and tenants.
In addition to showing the user the attributes of the property he/she is interested in, it has a calculator of possible daily expenses.
A Mexican digital marketplace for people to invest by fractions ("bricks") in real estate projects.
Users can track in real time how the investment they have made is performing
From the examples we saw, we believe everyone can draw these precepts for their own businesses: