Proptech business models that will inspire you

1 Minuto de lectura

What is proptech?

Under this name have been grouped companies and services in the real estate sector that have been created or transformed by new digital technologies.

In this industry, business models and value propositions have emerged that transform the traditional rules and paradigms of the real estate industry.

We are talking about companies that are mostly startups. But there are also companies of analogous origin that went through digital transformation processes.


We tell you here some examples and what we find most interesting about their innovations.





It is a Colombian platform focused on the purchase, transformation and sale of properties.

It has a B2B2C model, which goes from the selling user to the buying user.


Key innovation


Through an online form, the selling user can leave the data and characteristics of their property to receive a purchase offer by Habi.





It is a Colombian platform for buying new or used housing, which connects data, technology and service.


Key innovation

Schedule virtual visits to see and buy the property without the need to visit it physically.





Colombian rental platform that facilitates the search, application and contract signing between landlords and tenants.


Key innovation

In addition to showing the user the attributes of the property he/she is interested in, it has a calculator of possible daily expenses. 






A Mexican digital marketplace for people to invest by fractions ("bricks") in real estate projects.


Key innovation

Users can track in real time how the investment they have made is performing



And what lessons do we draw from these startups?

From the examples we saw, we believe everyone can draw these precepts for their own businesses:

  • Look for new ways to automate processes that you think can only be analog (such as appraisal).
  • Create digital experiences, especially now with Web 3.0 resources (such as virtual tours).
  • Go beyond your specific service and think about broad user pains (such as day-to-day expenses in addition to rent).
  • Challenge traditional industry budgets (such as needing a large capital investment).
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Xperience Design

Empezamos en el 2011 y hemos sido pioneros en llevar el diseño centrado en lo humano a las principales empresas de Medellín y Colombia. Hacemos parte de Iuvity. Somos un equipo de creativos con polo a tierra. Somos rigurosos con la metodología, pero nos adaptamos a cada reto. En este blog nos gusta compartir ideas, aprendizajes, apuestas e historias de nuestros proyectos.