Xperience Design

We are a business design agency with a digital focus. We were born on June 28, 2011, in Medellín, and since 2018 we are part of iuvity.

Our history

  • Our beginnings

    As a company focused on customer experiences and the adoption of human-centered design methodology.

     

    This led us to create our own design and research areas. This is how we became a regional benchmark in digital and service design, thanks to our work with large companies such as Bancolombia, Sura, Éxito and EAFIT.

     

    Without abandoning measurement, in the following years we became an agency of expanded design of services, channels and experiences, always with a digital emphasis. In addition, through co-creation we began to guide teams in organizations to become more innovative.

    2011

  • A new approach

    We opened the research area, with an ethnographic and qualitative paradigm.


    And in 2017 we went fully into UX and UI testing and assurance.


     

    2016

  • We made a merger

    We became part of Todo1 (nowadays Iuvity), with the purpose of humanising the digital relationship between people and their financial world. Todo1 is a leading company in the creation, implementation and operation of omnichannel digital solutions, for companies in the financial sector and the FINTECH business ecosystem.

     

    During these years we became a regional benchmark in digital design and services, thanks to our work with large companies.

    2018

  • In the last years

    We have taken another step: into digital services and service operations.

     

    Thus we have touched the tips of the relationship of companies with their customers, to ensure that they fulfill their promise of value.

    2020

  • At present.

    Xperience Design joins the ecosystem of Constellation Software Inc., which, through its subsidiary Aquila, supports leading organizations in the software industry.

    2023

Xperience People

During these years, we have consolidated an ambidextrous team. We count on people from all backgrounds and trajectories. 

In this way, we have developed an ambidextrous way of thinking, capable of responding to the demands of our clients, always with methodological rigor and a human-centered design approach.
Marketing and management
Through their work in other companies, they know the business world and bring us a strategic and rational vision.
Design areas
They have extended their training and methodology to services and the digital world, they bring us a more sensitive and aesthetic vision.
Humanities and social sciences
Trained in Philosophy or Anthropology, they bring us a more social and empathetic vision.

Our team

Meet some of the people of Xperience

Carlos Almeida

Carlos Almeida

Business Development Manager

Carlos Almeida

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Marcos Vallejo

Marcos Vallejo

Director of Digital Product Unit

Marcos Vallejo

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Lina Tamayo

Lina Tamayo

Director of Digital Services Operations

Lina Tamayo

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Mateo Rodríguez

Mateo Rodríguez

Director of Design Agency Unit

Mateo Rodríguez

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Simón Villegas

Simón Villegas

Design Coordinator

Simón Villegas

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Margarita Rosa Zuluaga

Margarita Rosa Zuluaga

Assurance Coordinator

Margarita Rosa Zuluaga

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Catherine Pérez Cuartas

Catherine Pérez Cuartas

Research Coordinator

Catherine Pérez Cuartas

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