We took a people-centered methodological approach, starting with semi-structured interviews to understand Helm Bank USA's current communication from the perspective of internal stakeholders. We then followed a process tailored to people-centered design, encompassing discovery, ideation and conceptualization stages, as well as inventory creation and proofreading to support the development of the voice, tone and style manual.
After extensive research and analysis, we defined the communication strategy in both English and Spanish for the transactional application and web products, based on the voice, tone and style manual.
We focus on improving and simplifying copying and microcopying, always prioritizing the user's needs, both personal and commercial.
We generated a detailed resource bank of both app and web copy for the entire digital product team, which facilitated communication in all areas.
Digital Xperience Framework.
Design thinking.
Expert analysis report.
Construction of brand and client archetypes.
Manual construction of voice, tone and style for individuals and companies.
Inventory of all digital products with microcopy enhancements.
“Since 2020, I've partnered with Xperience for our Bank's Online Banking launch. Their team excels in enhancing client experiences and supporting my marketing team in website, design, video editing, and annual calendar creation. Their meticulous attention to detail and commitment to quality assurance ensures flawless deliverables. Working with them is a pleasure; each team member is highly organized and often goes beyond schedules to meet our bank's needs promptly.”
