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Creating a strong and consistent design system for Helm Bank USA digital products

DS-Helm bank

Client

Helm Bank USA

Industry

Retail - Financial

Platforms

Mobile & Desktop

Hiring

Fixed-time project

Services

UI Design

Interaction design

Prototype

UI Kit

Overview


Optimizing digital experience. Helm Bank USA partners with us to improve their design system which. Through UI services and our user-centric methodology, we have successfully collaborated for four years. Our work includes evaluating the bank's current design system and developing a new one for the mobile app and website, with the goal of optimizing the user experience for both individuals and businesses.

Of the interface to the needs of our customers

Following the People-Centered Design methodology, we focused on essential stages such as discovery, ideation, conceptualization, prototyping, testing and refinement. This ensured that the design was more closely tied to user needs and expectations, guaranteeing an optimal and satisfying banking experience.

imgCard1HelmBank

THE SOLUTION

Design System optimization for a unified experience

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Improvement opportunities
By thoroughly evaluating the existing design system, we identified improvements and opportunities to align the brand image.

interactions

Customer experience
We achieved a successful launch in 2021 for both the mobile application and the online web platform, providing a consistent and enhanced user experience.

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Accessibility
We help improve navigation and accessibility issues in your digital products in an easy and efficient way allowing people of diverse abilities to interact comfortably with your financial services.

Arquitectura App PCOL 2023helmbankimgcard2

Process

Digital Xperience Framework.

Design thinking.

Design of digital product prototypes and screens.

Agile team collaboration framework: Scrum.

Deliverables

UI kit.

High-fidelity wireframes and prototypes.

Component libraries (backgrounds, typography, icons, etc.)

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"Since 2020, I've partnered with Xperience for our Bank's Online Banking launch. Their team excels in enhancing client experiences and supporting my marketing team in website, design, video editing, and annual calendar creation. Their meticulous attention to detail and commitment to quality assurance ensures flawless deliverables. Working with them is a pleasure; each team member is highly organized and often goes beyond schedules to meet our bank's needs promptly".

Andressa Quadros

Marketing and Digital Manager, Helm Bank.

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