Our design research produces strategic and actionable knowledge to inspire innovation and design processes.
We focus on understanding customers, users, and contexts with a combination of marketing, design, and social and human science methods. We generate deep and structured findings that serve as key input to define strategies, value propositions, and experiences aligned with real market needs and business objectives.
360° understanding of design context
Ethnographic user research
Case study
Qualitative customer segmentation
CX and Customer Experience Diagnostics
Desk research
Conceptualization of the Palermo Cultural project orchestration strategy.
Check this projectWe develop corporate strategies in product, experience and communication to create or promote business models that generate, deliver and capture value. We focus on defining differentiated and sustainable proposals, giving priority to their desirability for customers, and ensuring their technological feasibility and financial viability. The result is strategic roadmaps that enable growth, competitiveness and business transformation.
Business model design
Organizational strategy design
Communication strategy design and service branding
Value proposition design
Designing adoption strategies
Design of loyalty strategies
Exploratory research for a new line of business and evacuation of used vehicle stock.
Check this projectWe explore and build strategic postures that prepare organizations for emerging sociocultural phenomena in the local and national landscape. Through a creative process that combines research, understanding and composition, we help companies define a clear and differentiated position in the face of contextual transformations and anticipate their approaches to the future. Designing futures allows organizations to proactively respond to changes and build scenarios for sustainable growth.
Conceptualization of the future
Research on sociocultural phenomena
Co-creation with users
Research "The future of habitat in Colombia".
Check this projectWe design and optimize services and product-service systems that generate value and connection between the different interaction points of an organization. Through the Service Design methodology, we define individual services or integrated ecosystems that consider the functional and emotional needs of users and customers. We ensure that the designed services are adoptable, efficient and generate measurable results for the business.
Service ecosystem design
Research life cycle experience undergraduate students.
Check this projectWe define physical and digital channel strategies that ensure a seamless and consistent experience across all user touchpoints. We define channel vocations, roles, and functions to maximize efficiency, adoption, and business results. We ensure that each channel is structured, aligned, and optimized to drive value in the customer experience.
Channel strategy design
Omnichannel strategy design.
Design of analog and digital channels
Employment Solution Design in Antioquia's Regions.
Check this projectWe design integrated experiences that respond to the needs and expectations of multiple key players in the organization: customers, collaborators, partners, suppliers, etc. We map and integrate their perceptions, interests, journeys and interactions, achieving functional, empathetic and coherent experiences. This strengthens satisfaction, efficiency and success in each stakeholder’s relationship with the organization.
Conceptualization of experience
Customer Lifecycle (CX) Design
User Experience Design (UX)
Diagnosis and redesign of the Janssen Regional Patient Portal experience.
Check this projectWe prototype, experiment and validate products, services and channels with real users before implementation. We test designed concepts to assess their relevance, adoption and value in real contexts, allowing for early adjustments and rapid corrections. This validation reduces risks, optimizes resources and ensures that final solutions are attractive, relevant and effective at launch.
Living Lab
Xperimental lab
User testing
Prototyping of services
Solution design and experience B2B multi-agent digital platform.
Check this project