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Strategic consulting

Seo-Report-verde

Research for design


Our design research produces strategic and actionable knowledge to inspire innovation and design processes.
We focus on understanding customers, users, and contexts with a combination of marketing, design, and social and human science methods. We generate deep and structured findings that serve as key input to define strategies, value propositions, and experiences aligned with real market needs and business objectives.

360° understanding of design context

Ethnographic user research

Case study

Qualitative customer segmentation

CX and Customer Experience Diagnostics

Desk research

Research for design-ENG

Colombia Investment Fund (FIC Bancolombia)

Conceptualization of the Palermo Cultural project orchestration strategy.

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Research for design-ENG

Business
strategy consulting


 

We develop corporate strategies in product, experience and communication to create or promote business models that generate, deliver and capture value. We focus on defining differentiated and sustainable proposals, giving priority to their desirability for customers, and ensuring their technological feasibility and financial viability. The result is strategic roadmaps that enable growth, competitiveness and business transformation.

Business model design

Organizational strategy design

Communication strategy design and service branding

Value proposition design

Designing adoption strategies

Design of loyalty strategies

Business strategy consulting-ENG

Renting Colombia

Exploratory research for a new line of business and evacuation of used vehicle stock.

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Strategy

Designing futures

 

We explore and build strategic postures that prepare organizations for emerging sociocultural phenomena in the local and national landscape. Through a creative process that combines research, understanding and composition, we help companies define a clear and differentiated position in the face of contextual transformations and anticipate their approaches to the future. Designing futures allows organizations to proactively respond to changes and build scenarios for sustainable growth.

User and consumer trends research

Panel of experts

Conceptualization of the future

Research on sociocultural phenomena

Co-creation with users

Designing futures
Designing futures
 

Service design and service ecosystem


We design and optimize services and product-service systems that generate value and connection between the different interaction points of an organization. Through the Service Design methodology, we define individual services or integrated ecosystems that consider the functional and emotional needs of users and customers. We ensure that the designed services are adoptable, efficient and generate measurable results for the business.

Service design

Service ecosystem design

Service design and service ecosystem
Service design and service ecosystem

Omnichannel and channel strategy design


We define physical and digital channel strategies that ensure a seamless and consistent experience across all user touchpoints. We define channel vocations, roles, and functions to maximize efficiency, adoption, and business results. We ensure that each channel is structured, aligned, and optimized to drive value in the customer experience.

Channel strategy design

Omnichannel strategy design.

Design of analog and digital channels

Omnichannel and channel strategy design
Customer
 

User experience for multiple stakeholders


We design integrated experiences that respond to the needs and expectations of multiple key players in the organization: customers, collaborators, partners, suppliers, etc. We map and integrate their perceptions, interests, journeys and interactions, achieving functional, empathetic and coherent experiences. This strengthens satisfaction, efficiency and success in each stakeholder’s relationship with the organization.

Conceptualization of experience

Customer Lifecycle (CX) Design

User Experience Design (UX)

User experience for multiple stakeholders

Janssen (Johnson & Johnson)

Diagnosis and redesign of the Janssen Regional Patient Portal experience.

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Channel

Experiments and validation with users


We prototype, experiment and validate products, services and channels with real users before implementation. We test designed concepts to assess their relevance, adoption and value in real contexts, allowing for early adjustments and rapid corrections. This validation reduces risks, optimizes resources and ensures that final solutions are attractive, relevant and effective at launch.

Living Lab

Xperimental lab

User testing

Prototyping of services

Experiments and validation with users
Customer

Do you want to accelerate your digital experience?