---
title: Comfama
---

### Client

Comfama in alliance with the Government of Antioquia, the Secretariat for Women, and the Secretariat of Economic Development of Medellín

### Industry

Social services and health

### Hiring

Fixed-time contract

### Services

**

Design research

## Overview

Comfama is a family compensation fund in Antioquia, Colombia, that** promotes the well-being and social development of its members through services in employment, education, health, housing, and recreation.** With a focus on equity and access to opportunities, it **connects local talent with companies, promotes continuous learning, offers housing subsidies, and fosters culture and social tourism,** establishing itself as a key player in the region’s economic and social development.

### The challenge

How can we improve the autonomy of young women in the Aburrá Valley Metropolitan Area (AMVA) to contribute to increased employability?

![AdobeStock_1014674217](https://www.xperiencedesign.co/hubfs/XP%20New%20Design/Unidades%20de%20Negocio/Business%20Design/AdobeStock_1014674217.jpeg)

THE SOLUTION

 

**We created a model that promotes the autonomy and employability of young women in AMVA by integrating care networks and alternating work schedules.**

![interactions](https://www.xperiencedesign.co/hubfs/interactions.svg)

**Proposed Methodology**  
A sprint methodology was applied, incorporating desk research, ethnographic interviews, and expert consultations to design inclusive solutions based on data and qualitative analysis.

![correct](https://www.xperiencedesign.co/hubfs/correct.svg)

**Key Insight/Learning**  
Time is a crucial factor in enabling women's productivity, as they manage caregiving responsibilities within family and community networks. It is essential to create alternating systems that balance their caregiving roles with their professional and personal development.

![think](https://www.xperiencedesign.co/hubfs/XP%20New%20Design/Our%20Work/think.svg)

**Impact/Outcome**  
The goal is to partially integrate into the workforce women who have been traditionally excluded from formal employment, fostering their autonomy and increasing female employment rates at a national level.

# **View other projects**

[![Logo Comfama](https://www.xperiencedesign.co/hubfs/XP%20New%20Design/Unidades%20de%20Negocio/Business%20Design/Comfama.webp)

### Comfama - Social services and welfare

Employment Solution Design in Antioquia's Regions

](https://www.xperiencedesign.co/en/strategic-consulting/comfama) [![Grupo bancolombia](https://www.xperiencedesign.co/hubfs/XP%20New%20Design/Unidades%20de%20Negocio/Business%20Design/Grupo%20bancolombia.webp)

### Bancolombia S.A. - Financial Products and Services

Research “The future of habitat in Colombia”

](https://www.xperiencedesign.co/en/strategic-consulting/bancolombia)

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