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Naming of Comfama’s School Network - Cosmo Schools

Comfama employability

Client

Comfama

Industry

Social services and health

Hiring

Fixed-time contract

Services

Experiments and validation with users

Businessstrategy consulting

Overview


Comfama is a family compensation fund in Antioquia, Colombia, that promotes the well-being and social development of its members through services in employment, education, health, housing, and recreation. With a focus on equity and access to opportunities, it connects local talent with companies, promotes continuous learning, offers housing subsidies, and fosters culture and social tourism, establishing itself as a key player in the region’s economic and social development.

The challenge

 
 

How can we name the Comfama’s school network brand so that it is inspiring, reflects the institutional philosophy, and achieves suitable and relevant positioning in the region?

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THE SOLUTION

 
Through ideation sessions with parents, teachers, and partners from various areas, the name "Cosmo Schools" was conceptualized and selected.
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Proposed Methodology:
An ideation methodology was conducted in group sessions with various Comfama departments, parents, and teachers from the school network. From this process, phonetic and aesthetic paths were defined, leading to the conceptualization of several name options, among which "Cosmo Schools" was chosen.

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Key Insight/Learning:
The main finding points to an educational vision with an inspiring vocation, where students create their own learning paths, generating worlds of possibilities where play and movement reveal their unique ways of being and knowing.

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Impact/Outcome:
"Cosmo Schools" has positioned itself as a recognized brand both nationally and internationally. The naming paved the way for transformation in the collective imagination of local and national education.

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