Methodology
A combination of generative research and human-centered design was used to create "Second-Hand Renting," an offering that addresses both vehicle management and the local and national mobility needs of users.
Key insight
There is an untapped market opportunity in private mobility for individuals seeking accessible and convenient options, moving beyond asset ownership with solutions like pay-as-you-go, promoting inclusion and adaptability.
Results
The model has the potential to attract a new and sustainable market segment, generating significant revenue while solidifying the company’s business strategy within the context of national mobility.