---
title: EAFIT
---

### Client

Universidad EAFIT

### Industry

Education

### Hiring

Fixed-time project

### Services

**

Analysis and monitoring of PQR files

## Overview

 

Universidad EAFIT is a private university in Medellín, Colombia, **recognized for its academic excellence, innovation, and strong industry connections.** Founded in 1960 as a business school, it has expanded into a multidisciplinary institution offering undergraduate, graduate, and doctoral programs in fields such as administration, engineering, humanities, law, and sciences.  
**EAFIT is known for its entrepreneurial focus, research initiatives, and international collaborations, fostering a culture of continuous learning and development.** The university has modern facilities, a dynamic campus, and strategic alliances with companies and global institutions. It plays a key role in regional and national development, contributing to innovation and knowledge transfer.

### The challenge

How might **we redesign the undergraduate student lifecycle experience at EAFIT across all services** and processes unrelated to the education model, making it more efficient and user-centered?

![AdobeStock_1042878267](https://www.xperiencedesign.co/hubfs/AdobeStock_1042878267.jpeg)

THE SOLUTION

 

## Optimize the student lifecycle with integrated and usable digital processes

![interactions](https://www.xperiencedesign.co/hubfs/interactions.svg)

**Proposed Methodology  
**A multi-audience ethnography was conducted with parents, teachers, current and prospective students, complemented by an analysis of benchmarks and best practices in non-educational processes such as enrollment, administrative procedures, and student services. This allowed for the mapping of key interactions across all stages of the student lifecycle.

![correct](https://www.xperiencedesign.co/hubfs/correct.svg)

**Insight/Key Learning  
**In the early semesters, students require constant assistance and coordination with their guardians. The low usability of digital systems complicates these processes. A journey was designed to integrate specific tasks, validation, and cross-support to simplify and coordinate interactions.

![think](https://www.xperiencedesign.co/hubfs/XP%20New%20Design/Our%20Work/think.svg)

**Impact/Results  
**Student service and administrative processes were redefined, renewing both public and private portals, and driving a user-centered digital transformation by optimizing technologies and platforms.

# **View other projects**

[![FIC bancolombia](https://www.xperiencedesign.co/hubfs/XP%20New%20Design/Unidades%20de%20Negocio/Business%20Design/FIC%20bancolombia.webp)

### Investment Fund Colombia (FIC Bancolombia)

Conceptualization of the Palermo Cultural project orchestration strategy

](https://www.xperiencedesign.co/en/strategic-consulting/ficbancolombia) [![Grupo bancolombia](https://www.xperiencedesign.co/hubfs/XP%20New%20Design/Unidades%20de%20Negocio/Business%20Design/Grupo%20bancolombia.webp)

### Bancolombia S.A. - Financial Products and Services

Research “The future of habitat in Colombia”

](https://www.xperiencedesign.co/en/strategic-consulting/bancolombia)

```json
{
  "@context" : "https://schema.org",
  "@type" : "Organization",
  "alternateName" : "Xperience Design - Agencia de diseño de servicios en Medellín",
  "logo" : "https://www.xperiencedesign.co/hubfs/Xperience/XP%20WEB/Logo%20Xperience.svg",
  "name" : "Xperience Design",
  "sameAs" : [ "https://co.linkedin.com/company/xperiencedesign-co", "https://www.instagram.com/xperiencedesign.co/", "https://www.facebook.com/xperiencedesign.co/" ],
  "telephone" : "604 322 23 02",
  "url" : "https://www.xperiencedesign.co/"
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "",
  "@type" : "ProfessionalService",
  "address" : {
    "@type" : "PostalAddress",
    "addressCountry" : "CO",
    "addressLocality" : "Medellín",
    "postalCode" : "050024",
    "streetAddress" : "Carrera 52 #14-30 Oficina 206 Centro empresarial Olaya Herrera"
  },
  "alternateName" : "Xperience Design - Agencia de diseño de servicios en Medellín",
  "geo" : {
    "@type" : "GeoCoordinates",
    "latitude" : 6.2187538,
    "longitude" : -75.5800735
  },
  "image" : "https://www.xperiencedesign.co/hubfs/Xperience/XP%20WEB/Logo%20Xperience.svg",
  "name" : "Xperience Design",
  "openingHoursSpecification" : {
    "@type" : "OpeningHoursSpecification",
    "closes" : "18:00",
    "dayOfWeek" : [ "Monday", "Tuesday", "Wednesday", "Thursday", "Friday" ],
    "opens" : "08:00"
  },
  "sameAs" : "https://www.xperiencedesign.co/",
  "telephone" : "604 322 23 02",
  "url" : "https://www.xperiencedesign.co/"
}
```