Proposed Methodology
A multi-audience ethnography was conducted with parents, teachers, current and prospective students, complemented by an analysis of benchmarks and best practices in non-educational processes such as enrollment, administrative procedures, and student services. This allowed for the mapping of key interactions across all stages of the student lifecycle.
Insight/Key Learning
In the early semesters, students require constant assistance and coordination with their guardians. The low usability of digital systems complicates these processes. A journey was designed to integrate specific tasks, validation, and cross-support to simplify and coordinate interactions.
Impact/Results
Student service and administrative processes were redefined, renewing both public and private portals, and driving a user-centered digital transformation by optimizing technologies and platforms.