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Integrating the biggest Colombian loyalty program App into users daily life

App-PCO

Client

Puntos Colombia

Industry

Retail - Financial

Platforms

Mobile (IOS & Android)

Hiring

Fixed-time project

Services

UX Design

UI Design

User research

Interaction design

Usability testing

Overview


For the past six years, we have led the UX/UI processes for Puntos Colombia, a loyalty program that rewards purchases made at more than 500 allied brands. The program has experienced continuous improvement through the application of Human-Centered Design methodology. Both its website and app provide a comprehensive experience, allowing users to explore offers, accumulate and redeem points, and discover services such as Puntos Pay.

For the app, we conceptualized and built the information architecture, UX flows, wireframes, and prototypes. By applying interaction design and conducting testing, the team was able to gather early user feedback on the main experience paths, leading to a successful redesign launch.

Transforming ideas into cool digital experiences

 

Guided by the human-centered design methodology, we focus on the following phases: design research, ideation, conceptualization, prototyping and testing.

Considering strategic design (business, marketing, design and development), we implement solutions that make the digital product something relevant for the users.

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THE SOLUTION

Crafting useful and engaging
flows for everyday life

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Create concept: By structuring the architecture based on the concept of the "services ecosystem", we managed to meet the needs of the company, users, and marketing in a balanced way

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All in one place: Improvements in marketing and monetization were introduced, along with the incorporation of new features, resulting in an overall enhanced user experience and a renewed vision of the application.

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Creating impact with interaction design: Was applied in the redesign of the application to improve user navigation and ensure a more intuitive, fluid and usable experience.

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Process

Digital Xperience Framework.

Design thinking.

Atomic design.

Mapping the user journey.

Agile team collaboration framework: Scrum.

Deliverables

User testing report and analysis.

Information architecture.

Low fidelity wireframes.

High-fidelity wireframes and prototypes.

Prioritization matrix and workflow modeling with development team.

Microinteractions prototype.

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“We have been working with Xperience for 6 years, they have guided us in the experience design of our digital channels, it has been a continuous learning process for both parties, their knowledge and flexibility has allowed us to iterate and define the best model to suit the needs of our organization.”

Manuela Atehortúa

Experience Manager, Puntos Colombia

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