User Research

At Xperience, our goal is to deepen your understanding of your audience and their needs to improve the user experience of your products.

Based on user-centered design principles, we employ research to understand your users in detail: their roles, activities, expectations and challenges. This enables us to create digital solutions that meet the specific needs of your users and maximize the value of your business.

Information Architecture Design

Our process spans from product-market fit to selecting key features, prioritizing and grouping features to achieve an intuitive and satisfying user experience.

 Through user-oriented research and business strategy needs, we create the structural design of a shared information environment, organizing and labeling digital products offered to support usability and findability for a seamless and meaningful experience.

UI - User interface

Developing a robust digital product requires more than just visually appealing language and consistent interfaces; it also involves crafting a unique style and guidelines for a brand's digital aesthetics. At our core, we construct design systems with practical digital components, fostering design coherence for team alignment and adaptability for the digital product's future.

We create wireframes and medium to high-fidelity prototypes to ensure a useful and engaging digital product that enhances user adoption and encourages recurring interactions.

UX - User experience design

Our focus is on intuitive and meaningful interactions, highlighting the essential connection between user actions and system responses. This involves creating user journeys, detailed mapping of tasks and actions, as well as developing interactive prototypes for a preview of the user-system interaction.

We design interfaces that are easy to use, navigate, and understand, ensuring that users can accomplish their tasks efficiently while enjoying pleasant and engaging experiences.

Usability Testing

User testing is a vital process that involves evaluating digital products or services by observing real users interacting with them. This allows us to identify opportunities for enhancing usability and functionality.

This comprehensive process includes ethnographic interviews, direct observation of user interactions with digital products, and the use of complementary techniques such as heatmaps, card sorting, and tree testing.

Remember: These procedures can be conducted remotely or in a lab environment.

UX/UI Assessment

Our evaluation process, led by experts, meticulously examines the usability of a product and the overall user experience, aiming to identify areas for improvement based on recognized usability principles.

This includes conducting heuristic evaluations, reviewing accessibility according to WCAG standards, and benchmarking against industry and competitor usability standards. The outcome is a comprehensive report providing valuable insights, assessing accessibility compliance, and offering recommendations for improvement. Additionally, journey maps are created, detailing the challenges and highlights identified during the evaluation.